Mobile devices are outpacing desktop computing, and more business is done on a handheld device more now than ever.
Mobile-friendly websites are formatted specifically for site visitors accessing websites on their mobile devices, thus offering the best user experience for those visitors.
These site designs are quickly becoming the new standard for internet searching on mobile phones because they both function and look much like a standard phone app. This includes direct dial phone number, directions to your business with a map, and email contact information.
Research suggests that 63% of people have a better opinion of brands when they offer a good mobile experience. They stay on your site longer, engage with your brand longer and increase your chance of doing business with them.
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